"Design for Her" and Sustainability 2024 Women's and Consumer Asia Summit

Shanghai, July 5, 2024 – In a landmark event poised to redefine the nexus of gender and sustainability, the "Design for Her" and Sustainability 2024 Women's and Consumer Asia Summit unfolded today at the WANG Xiaohui Art Museum in Shanghai. As Asia's premier conference dedicated to women and consumer sustainability, this summit focused on unlocking the vast potential of the "sHe Economy" while addressing the nuanced needs of female consumers. Over 100 business leaders, academic experts, influential bloggers, and female role models convened alongside global brands and emerging domestic trendsetters to delve into "Design for Her" and champion sustainable economics across various sectors.

A Collaborative Force for Change

As a cornerstone for diversity, equity, and inclusion, sHero partnered with sustainable communication agency PAI Communications and the Low Carbon Marketing Alliance. With strategic support from Henkel China, Philips Domestic Appliances, Z-One Eco-Investment, and media backing from Jiemian and Caixin, this summit was a significant milestone in fostering a culture of positive impact and sustainable development within businesses.

Ms. Christine Liu, founder and chairperson of sHero said: “Behind the consumption figures are dynamic women. Women are not only showcasing their purchasing power but also emerging as participants, builders, and leaders in business. The 'She Economy' is about recognizing and valuing women's multifaceted roles in the economic landscape.”

Christine Liu, Founder and Chairperson of sHero

WANG Xiaohui, inspired the audience with opening remarks, “Internationally renowned artist and founder of the WANG Xiaohui Art Museum, Prof. Wang Xiaohui, set the stage with a keynote on her 20-year journey of creating art rooted in sustainable concepts. Her address inspired attendees to explore how businesses can illuminate a green future.”

Prof. Xiaohui WANG, Founder of the WANG Xiaohui Art Museum

Sharing Insights form Strategic Partners at the Summit:

Mr. Jingwei Zhong, Vice President of Henkel Consumer Brands, Greater China: Emphasized the importance of respecting female consumers' needs, inspiring their beauty, and committing to social responsibilities in sustainable development.

Mr. Jingwei Zhong, Vice President of Henkel Consumer Brands, Greater China

Ms. Daoli Chen, President of Philips Domestic Appliances, Greater China: Shared insights on harnessing female consumer power to drive inclusivity and innovation, creating meaningful changes for women globally.

Ms. Daoli Chen, President of Philips Domestic Appliances, Greater China

The Summit also featured a dynamic Panel Discussion, led by industry leaders like Ms. Yawen Chen, Partner at Z-One Eco-Investment, engaging audiences in thought-provoking discussions on how female-driven green consumption can pave the way for a sustainable future.Panel discussions explored new channels and consumer trends, strategies for empowering female consumers, and approaches to enhancing diversity and inclusivity in marketing to female consumers.

 Pioneering the Future with the "Asian Female-Friendly Brand Guide"

Recognizing the rapid growth of female consumer power, creating brands that are female-friendly is paramount. Such brands not only cater to but also respect and care for female consumers, building deep emotional and trustful connections. A significant highlight of the summit was the launch of the "Asian Female-Friendly Brand Guide," set to be released later this year. This guide aims to provide comprehensive insights into brand culture, consumer practices, product design, and experiential innovation, all through the lens of the "sHe Economy."

Exhibitions and Collaborations:

Running concurrently with the summit, the "Design for Her" and Sustainable Development Brand Low Carbon Expo showcased exemplary sustainable products and practices from partners including Philips Domestic Appliances, Henkel, Z-One Eco-Investment, Yiling Pharmaceutical, Microsoft, and Adient.

The sHero 2024 Summit not only redefines the "She Economy" but also paves the way for a sustainable and inclusive future, with key industry players unveiling strategies to harness the power of female consumers.

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About sHero:

A Decade of Advocacy and Impact: For over a decade, sHero has collaborated with forward-thinking enterprises through innovative projects, major events, and creative content to advocate for cultural change and women's advancement. As a driving force for diversity, equity, inclusion, and sustainability, sHero continues to help companies build positive cultures and make a genuine impact on sustainable business development.

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